The crumbling of distribution as a barrier to customers has changed the nature of the investment required to get to customers (described beautifully by Ben Thompson in the article referenced below). Sales and distribution barriers have been crumbled by mobile devices, social media, courier networks, internet sales platforms and the ease of setting up sales sites. It is further emphasised by Facebooks launch of Marketplace this month.
Geoff Thomas and I wrote down some thoughts about how to think about segmenting Incubators and Accelerators and applied it to Adelaide's emerging start-up ecosystem. We looked as several ways of segmenting including: Size of businesses at intake and direction of growth acceleration; Stage of development of start-ups at intake and target end-point at 'graduation'; and by sector.
This continues our previous article on segmenting accelerators and incubators, by looking at elements of their marketplace structures. Geoff, Ron and I utilised data in the World Economic Forums report on Entrepreneurial Ecosystems Around the Globe and Early-Stage Company Growth Dynamics (2014) to review the gaps in Australia's ecosystem as reported by local startups. From this we reviewed the role of Incubators and Accelerators in an early-stage ecosystem (Adelaide), developed a market model that accounts for the needs of entrepreneurs. We also consider that Mentor Pools and Early Stage Investors are key elements of the ecosystem that can be more effectively managed as the ecosystem develops.