Customer Driven Business Planning has been developed in partnership with Flinders University and the New Venture Institute
Taught at Flinders University as "Business Planning for New Ventures" and tailored training packages as "Customer Voices"
Create GREAT connections with customers...
Creating connections with customers and consumers is the business moat of right now. All of the new media platforms and tools have changed not only the rules, but also the battlefields of customer engagement.
To be successful you must hear customer voices and learn how to create genuine and abiding connection with them.
We created Customer-Driven Business Planning to show you tools that have either been developed or matured in the mobile, post-social and right-now environment in which we must now operate.
We utilise the following tools:
Value proposition design
Customer journey mapping
Business model design